BaoBlue

A clay-earring brand needed a recognizable web presence to show its catalog and move inquiries to WhatsApp without a full e-commerce.

A freelance project for a real client. I designed and built the landing page around an expressive, handcrafted brand identity.

Present the catalog and buying process through a distinctive experience that stays fast and clear on mobile.

• Designed and built the landing page end to end.
• Created a vibrant visual direction, animations and reusable components.
• Wired the CTA straight to the salesperson's WhatsApp, with no intermediate form.

• A component-based landing page in React/Next.js, styled with Tailwind and animated with Framer Motion.
• The CTA goes straight to WhatsApp; no backend was added where the business did not need one.

• Responsive site in React/Next.js with Tailwind, Framer Motion and reusable components.
• BaoBlue: earring catalog with hover, a 3-step buying process, testimonials and FAQ.
• A vibrant yet harmonious palette, with the animations I like most in the project.
• Deployment on Vercel with a GitHub workflow.

• Keeping personality and motion without hurting readability, responsive behavior or scanning speed.

• Translating the business personality into concrete visual decisions.
• Keeping eye-catching animations without breaking visual harmony.